How to Work with an Agency When Pitching a Nutrition App

You have an agency or manager. Can they help you get a nutrition app deal? Yes, but the pitch is different than it is for beauty and fashion. Here is what your agency needs to know about app pricing and what to send when they pitch you.

Why do nutrition apps prefer to work with creators directly?

Nutrola says openly that it prefers to talk to the creator directly, because agency rate cards are built for fashion and beauty deals and do not map to per-view pricing. Reasoning through why that gap exists: a rate card built for another category prices against a different input, such as follower count or a flat fee per post, while Nutrola prices offers on the reach recent reels get, format, language and market. A number built for one pricing model does not translate cleanly into the other, which is presumably part of why going straight to the creator is simpler.

That preference is stated as a preference, not a rule that excludes agencies. An agency that handles everything for a creator can apply with the creator's numbers.

Can an agency still pitch you to an app?

Yes, if it sends what the app actually needs. Instead of a fashion-style rate card, an agency pitching on your behalf should send your recent reach numbers and format mix. Something like: "This creator's last 10 Reels averaged 120K views, last 10 TikToks averaged 350K. They film two reels a week, morning routine and what-I-eat-in-a-day formats. What would a creator deal look like?" That is an illustration of the shape of a message, not a real number, but it shows what information replaces the rate card: reach, format and posting frequency, not follower count.

What should your agency tell an app about pricing?

Tell your agency to lead with views, not followers. An agency used to pricing beauty and fashion deals may default to sending follower count, since that is the metric that field prices on. An app pricing on views has no use for follower count, since it does not tell the app anything about what your next reel is likely to do. Nutrola states plainly that it looks at what recent reels do, not the size of the following, and that there is no follower minimum.

Because Nutrola builds each offer around the account, reach, format, language and market, two creators, or the same creator at two different points, can reasonably expect different offers rather than a single published rate. Tell your agency to lead with your current numbers each time you pitch, rather than treating one past offer as a fixed rate for future pitches.

What format should your agency use to pitch apps?

A brief message with numbers, not a formal rate card. Include these elements:

• Who you represent (the creator name and your role)
• Recent reach on each format (last 10 Reels averaged X views, last 10 TikToks averaged Y views)
• Content formats and posting frequency
• What you handle (booking, contracts, timelines, or just pitching)
• A question: "What would a creator deal look like?"

Your agency could message an app like this, for illustration: "We represent [Creator Name]. Last quarter: Reels averaged 85K views, TikToks averaged 275K, formats mainly morning routine and what-I-eat-in-a-day. She posts two pieces a week and is interested in app creator partnerships. What would a deal look like for her reach? We handle all logistics and contracting." Again, the numbers here are an example of the shape of a pitch, not a real quote from any deal.

This kind of message tells the app three things: who represents the creator, so the creator is not pitched twice; what the creator's reach actually is; and who handles the back-and-forth. A generic rate card built for beauty economics tells the app none of those three things.

Why should your agency lead with numbers, not credentials?

An agency's track record and client list may matter to how smoothly a deal goes, but the inputs Nutrola says an offer is built from, reach, format, language and market, are about the creator's account, not the agency representing it. Reasoning from that: if an app prices on reach rather than reputation, then sending the creator's numbers first is what actually moves the pricing conversation forward, and the agency's own credentials are a separate conversation about how the relationship will run, not about what the offer will be.

What happens if an app wants to work directly even after an agency pitches?

Nutrola states its preference for direct contact openly, so an app may say it wants to talk to the creator directly even after an agency has reached out on the creator's behalf. That does not mean the agency did anything wrong; it is consistent with the stated preference. A creator can still ask their agency to review a contract even if the app wants to negotiate the terms directly with the creator: "I will take your offer directly, but my manager will review the contract. Is that okay?" Whether an app agrees, and whatever the agency's own arrangement with the creator is, are not things Nutrola's FAQ states, so do not assume either one in advance.

How does Nutrola work with agencies?

Nutrola prefers to work with creators directly, but an agency that handles everything can apply with the creator's numbers. Applying through the form at creators.nutrola.app/en/apply and explaining that you handle a creator's booking and contracts, while including the creator's recent reach, formats, and posting frequency, gives Nutrola what it says it looks at: reach, format, language and market fit. The stated approach is the same one that applies to a creator pitching alone, reach numbers rather than a rate card, just relayed through a representative.