What an App Checks on Your Profile Before Making an Offer

After you pitch, the app opens your profile. This is what they are looking at and why, and what each check means for the offer you get back.

What are the actual view counts on your recent reels?

The app opens your profile and notes the views on your ten most recent reels, ignoring any that are pinned and went viral. They are looking for your typical view count, the number that predicts what your next reel will do. A reel that got 500K views is an outlier; a reel that got 50K is data. The median of your recent normal reels (the middle number) is what the app will build a per-view offer around.

This is why stating your view count accurately in your pitch matters more than anything else. If your pitch says 10K median and the app opens your profile to find 50K, that is good news; they will revise the offer up. If it is the reverse, the offer gets scaled down. The app trusts its own eyes over the pitch, so put the real number in your message.

Do you have other nutrition apps' codes in your highlights?

The app checks your highlights and profile links to see if you already run another nutrition or fitness tracker's code. This does not rule you out. What it does is change the conversation. If you run MacroFactor's code and you are pitching Nutrola, the app needs to know that before the offer is written, because it changes what can be offered alongside an existing partnership.

State current partnerships explicitly in your pitch: "I run [App]'s code on my main account" or "Current partnerships: none". The app is going to check anyway; saying it first gets you an answer faster, and it gets you an offer that fits the situation.

Is there an agency email or contact in your profile?

If your bio says "Managed by [agency]" or your link page shows an agency contact email, the app may expect an agency rate card to follow. Nutrola, per its FAQ, prefers to talk to the creator directly because agency rate cards are built for fashion and beauty deals and do not map to per-view pricing; an agency that handles everything can still apply, using the creator's own numbers. If an agency represents you, state that in your pitch so the app contacts the right person and prices accordingly.

If you do not have agency representation but your profile lists an email other than your own, make sure it is clear in your pitch who the contact is: you, or someone else. Apps want to reach the creator directly when possible.

What is the audience of your recent reels?

The app looks at your bio and link page to understand who your audience is. They are checking whether the people who watch your reels are the people who buy subscriptions. A morning-routine reel that gets 50K views from people based in the US and Canada is more valuable than a morning-routine reel with 50K views from a global audience split across regions where a nutrition app does not sell. The app knows roughly how much a subscription sells for in each market, and they use that to price your offer.

What the app looks for in your bio

• Your location or primary market. If your location changes, update it.
• The language you post in. A creator who posts in English, German or Spanish reaches an audience Nutrola supports in 20 languages; a creator who posts in a language Nutrola does not support yet reaches an audience the app cannot serve.
• Links that show what you do. Coaching? Meal plans? A podcast? All of that changes the offer because the app needs to know how you use their product and what else you sell.

What about audience engagement and niche?

The app also looks at the comments and engagement on your recent reels to understand whether your audience is interested in fitness and nutrition content. High engagement on a reel about a meal scan or a workout is more valuable than high engagement on a reel about something unrelated. The app wants to know that your audience will be receptive to the app when you show it.

The niche affects the offer too, by the same logic. A fitness or nutrition creator's audience is pre-filtered for a nutrition app's product in a way a general lifestyle audience is not, so an app pricing on likely conversion has a reason to weight that even at the same view count. If you are in fashion, beauty or entertainment, an app built around reach, format, language and market, like Nutrola, can still work with you; the reasoning above just means the audience fit is part of what shapes the offer.

How fast will the app reply?

If your pitch contains the view count, platform, audience location and current partnerships, the app has fewer questions left to answer before deciding. Nutrola's own practice, per its FAQ, is to reply by email with a specific offer or a clear no, usually within a few days; a longer wait usually means the app is working through volume, not a no. If your pitch is missing the view count or leads with a rate card instead of numbers, expect the app to ask for those details first, which adds a round of back-and-forth before a decision is possible. The checks above can happen in parallel while your message sits in the inbox, so a complete pitch is what actually saves time.